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Item Information       Summary     More Content     More by this author     Glass, Russell, 1976-     Subjects     Internet marketing.     Business communication.     Online social networks.     Consumer behavior.     Browse Catalog     by author:      Glass, Russell, 1976-       by title:      The big data-driven ...         MARC Display

The big data-driven business [electronic resource] : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. by Glass, Russell, 1976- Hoboken : Wiley, 2014. Subjects Internet marketing.   Business communication.   Online social networks.   Consumer behavior. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=DD333D5B-0F99-4F46-B2BC-316A9F50282B This title is available online; click here to access Electronic Resource https://samples.overdrive.com/big-data-driven-business?.epub-sample.overdrive.com ISBN:  9781118889787 (epub) 1118889789 (epub) 9781118889848 (pdf) 1118889843 (pdf) Description:  1 online resource. Requests:  0 Summary:  Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and access.   Copy/Holding information No Item Information

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