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Item Information       Summary     More Content     More by this author     Laidler-Kylande, Nathalie, 1965- author.     Subjects     Nonprofit organizations -- Management.     Nonprofit organizations -- Marketing.     Browse Catalog     by author:      Laidler-Kylande, Nathalie, 1965- author.       by title:      The brand IDEA [elec...         MARC Display

The brand IDEA [electronic resource] : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel ; foreword by Christopher Stone. by Laidler-Kylande, Nathalie, 1965- author. San Francisco, CA : Jossey-Bass, c2014. Subjects Nonprofit organizations -- Management.   Nonprofit organizations -- Marketing. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=EA46B6BD-6A19-4A5D-B495-517DFA1945EF This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/0128-1/{EA46B6BD-6A19-4A5D-B495-517DFA1945EF}Img100.jpg ISBN:  9781118573303 (electronic bk.) 1118573307 (electronic bk.) 9781118573402 (electronic bk.) 1118573404 (electronic bk.) Description:  1 online resource (xviii, 214 pages). Edition:  First edition. Requests:  0 Summary:  "Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"--   Copy/Holding information No Item Information

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