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The business of design : balancing creativity and profitability / Keith Granet ; foreword by Holly Hunt.

by Granet, Keith, 1956- author.

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Hudson, New York : Princeton Architectural Press, [2021]

Design services.

Design services -- Management.

Success in business.

Business planning.

Creative ability in business.

9781616899981 (hardcover) :

1616899980 (hardcover)

224 pages : color illustrations ; 26 cm

The foundation of a design business : Design education ; Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten good business practices -- Business and financial management : Financial tools ; Budgeting ; Contracts ; Managing profitability -- Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Awareness ; Creating community ; Finding a niche ; Understanding how to sell your value ; Getting to the proposal ; Learning how to say no ; Public relations -- Human resources : Finding the right fit ; Understanding the generation gap ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Working remotely ; Firm structure ; Ownership transition ; Building a legacy firm ; Corporate retreat -- Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication -- Product development : Hiring a licensing agent ; Product-development process ; Researching possible collaborators ; Negotiating the deal ; Managing the deal ; Licensing versus self-production ; Building your own brand.

"The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace"--Provided by publisher.

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