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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Overman, Steven.
Subjects
Social responsibility of business.
Social entrepreneurship.
Economic development -- Social aspects.
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by author:
Overman, Steven.
by title:
The conscience econo...
MARC Display
The conscience economy : how a mass movement for good is great for business / Steven Overman.
by
Overman, Steven.
Brookline, MA : Bibliomotion, c2014.
Subjects
Social responsibility of business.
Social entrepreneurship.
Economic development -- Social aspects.
ISBN:
9781629560120 (hbk.) :
162956012X (hbk.)
Description:
xxvi, 190 pages : illustration ; 23 cm
Contents:
Foreword by Louis Rossetto -- Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get.
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Summary:
"The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where 'doing good' matters as much as 'doing well.'"--
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