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  • Phillips, Jack J., 1945-
     
     Subjects
     
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  • Proposal writing in business.
     
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  • Business consultants.
     
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  •  The consultant's gui...
     
     
     
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    The consultant's guide to results-driven business proposals : how to write proposals that forecast impact and ROI / Jack Phillips and Patricia Pulliam Phillips.
    by Phillips, Jack J., 1945-
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    New York : McGraw-Hill, c2010.
    Subjects
  • Proposal writing in business.
  •  
  • Business consultants.
  • ISBN: 
    9780071638807 :
    0071638806
    Description: 
    xiii, 322 p. : ill. ; 25 cm.
    Contents: 
    The value evolution -- The proposal process -- How to develop objectives your clients will love -- Project needs : the basis for objectives -- Developing the proposal -- Managing the proposal process -- Forecasting reaction and learning -- Forecasting application and impact -- Forecasting money : benefits and costs -- Forecasting ROI and intangibles -- How to guarantee success -- Federal Information Agency : project proposal.
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