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Item Information       Summary     More Content     More by this author     Bly, Robert W.     Subjects     Advertising copy.     Business writing.     Browse Catalog     by author:      Bly, Robert W.       by title:      The copywriter's han...         MARC Display

The copywriter's handbook [electronic resource] : a step-by-step guide to writing copy that sells / Robert W. Bly. by Bly, Robert W. New York : Henry Holt and Company, 2013. Subjects Advertising copy.   Business writing. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=1B603FE5-3BF7-4E1C-B293-B4175A7947F8 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-410/2390-1/1B6/03F/E5/CopywritersHandbookAStepByStepGuideto9781429900157.epub Electronic Resource https://samples.overdrive.com/?crid=1B603FE5-3BF7-4E1C-B293-B4175A7947F8&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/2390-1/{1B603FE5-3BF7-4E1C-B293-B4175A7947F8}Img100.jpg ISBN:  9781429900157 (electronic bk.) 1429900156 (electronic bk.) Description:  1 online resource. Edition:  3rd edition. Requests:  0 Summary:  The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers ... even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention'and sell more products. Among the tips revealed are - eight headlines that work'and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." 'David Ogilvy.   Copy/Holding information No Item Information

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