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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Knee, Jonathan A.
Subjects
Mass media -- Management.
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by author:
Knee, Jonathan A.
by title:
The curse of the mog...
MARC Display
The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
by
Knee, Jonathan A.
New York : Portfolio, 2009.
Subjects
Mass media -- Management.
ISBN:
9781591842644
1591842646
Description:
xii, 304 p. : ill. ; 24 cm.
Contents:
The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.
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Call No.
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Hawaii State Library
Social Science & Philosophy
302.23068 Kn
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