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The curve [electronic resource] : how smart companies find high-value customers / Nicholas Lovell.

by Lovell, Nicholas, author.

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New York : Portfolio Hardcover, 2013.

Customer relations.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=A7EB907A-C1D5-4BFC-B851-3384F0F8E307 This title is available online; click here to access

Electronic Resource

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9781101631447 (electronic bk.)

1101631449 (electronic bk.)

1 online resource

"For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. The Curve is about accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend hundreds or thousands of dollars while playing a single title. That means the focus is no longer on how many units you can sell. It is on how you can satisfy those users who are happy to pay enormous amounts of money for things they value. This idea has already transformed areas like music, books, and film, and is rapidly spreading to the physical world as 3D printing becomes reality and the specter of piracy hits businesses of every kind"--

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