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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Summary
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More by this author
Maxwell, Richard.
Subjects
Selling.
Persuasion (Psychology)
Success in business -- Psychological aspects.
Business communication.
Storytelling.
Browse Catalog
by author:
Maxwell, Richard.
by title:
The elements of pers...
MARC Display
The elements of persuasion : use storytelling to pitch better, sell faster & win more business / Richard Maxwell and Robert Dickman.
by
Maxwell, Richard.
New York, NY : Collins, c2007.
Subjects
Selling.
Persuasion (Psychology)
Success in business -- Psychological aspects.
Business communication.
Storytelling.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip0715/2007014567.html
ISBN:
9780061179037
0061179035
Description:
242 p. ; 19 cm.
Edition:
1st ed.
Contents:
So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.
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Copy/Holding information
Location
Collection
Call No.
Status
North Kohala Public Library
Adult Nonfiction
658.85 Ma
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Horizon Information Portal 3.25_9884
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