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Item Information   Holdings     Summary     More Content       More by this author     Zyman, Sergio.     Subjects     Advertising.     Browse Catalog     by author:      Zyman, Sergio.       by title:      The end of advertisi...         MARC Display

The end of advertising as we know it / Sergio Zyman, with Armin Brott. by Zyman, Sergio. Hoboken, NJ : John Wiley & Sons, c2002. Subjects Advertising. Electronic Resource http://www.loc.gov/catdir/toc/wiley031/2002512916.html ISBN:  0471225819 : Description:  239 p. : ill. ; 24 cm. Contents:  ch. 1. The first casualty : how we killed traditional advertising -- ch. 2. Success can be deadly : don't take your brand awareness for granted -- ch. 3. Fish where the fish are -- ch. 4. Celebrity endorsers, spokespeople, and icons : when to use 'em, when not to -- ch. 5. Packaging matters : it's your last, best shot, so make it a good one -- ch. 6. To sponsor or not to sponsor : that is the question -- ch. 7. Free media : your best friend or your worst enemy -- ch. 8. Making your employees part of your message and your product -- ch. 9. The proof is in the pudding -- ch. 10. Never miss another opportunity. Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Hawaii State Library Business, Science & Technology 659.1 Zy Lost 03/07/2023 Add Copy to MyList

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