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Item Information   Holdings     Summary     More Content       More by this author     Mustard, Jamie, author.     Subjects     Branding (Marketing)     Marketing -- Psychology.     Attention-seeking.     Attention.     Success.     Browse Catalog     by author:      Mustard, Jamie, author.       by title:      The iconist : the ar...         MARC Display

The iconist : the art and science of standing out / Jamie Mustard. by Mustard, Jamie, author. Dallas, TX : BenBella Books, [2019] Subjects Branding (Marketing)   Marketing -- Psychology.   Attention-seeking.   Attention.   Success. ISBN:  9781948836418 (hardcover) : 1948836416 (hardcover) Description:  256 pages : illustrations ; 22 cm Requests:  0 Summary:  "With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods."--Amazon.com.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8001 Mu Checked In Add Copy to MyList

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