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Item Information       Summary     More Content     More by this author     Miller, Scott, 1945- author.     Subjects     Business planning.     Competition.     Success in business.     Browse Catalog     by author:      Miller, Scott, 1945- author.       by title:      The leadership campa...         MARC Display

The leadership campaign [electronic resource] : 10 political strategies to win at your career and propel your business to victory / Scott Miller, David Morey. by Miller, Scott, 1945- author. Wayne, NJ : Career Press, c2016. Subjects Business planning.   Competition.   Success in business. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=2A631541-6469-4A5B-A4A2-20561101BAA8 This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=2a631541-6469-4a5b-a4a2-20561101baa8&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/2017-1/{2A631541-6469-4A5B-A4A2-20561101BAA8}Img100.jpg ISBN:  9781632659552 (electronic book) 1632659557 (electronic book) Description:  1 online resource. Requests:  0 Summary:  "The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company"--   Copy/Holding information No Item Information

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