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The one minute entrepreneur : the secret to creating and sustaining a successful business / Ken Blanchard, Don Hutson, and Ethan Willis.

by Blanchard, Kenneth H.

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New York : Currency Doubleday, c2008.

New business enterprises.

Entrepreneurship.

Success in business.

9780385526029 (hc : alk. paper)

0385526024 (hc : alk. paper)

xiv, 139 p. ; 22 cm.

Dedication -- Foreword -- A note to readers -- Building a firm foundation -- Growing in knowledge -- Learning the craft -- Catching the entrepreneurial bug -- Gaining a vital teammate -- A door opens -- Launching the company -- Financial growing pains -- Creating legendary service -- Helping people soar like eagles -- Ego issues -- Turning things around -- Putting it all together -- Appendix: Entrepreneur attributes -- Acknowledgments -- Selected readings -- About the authors -- Services available.

Through this inspiring story of one man's challenges in creating his own business, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers, on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.--From publisher description.

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