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Item Information       Summary     More Content     More by this author     Oliver, Thomas, 1950-     Subjects     Coca-Cola Company.     Coca-Cola Company -- History.     Soft drink industry -- United States.     Soft drink industry -- United States -- History.     Browse Catalog     by author:      Oliver, Thomas, 1950-       by title:      The real Coke, the r...         MARC Display

The real Coke, the real story [electronic resource] / Thomas Oliver. by Oliver, Thomas, 1950- New York : Random House, c1986. Subjects Coca-Cola Company.   Coca-Cola Company -- History.   Soft drink industry -- United States.   Soft drink industry -- United States -- History. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=1D1721BE-B165-4DF1-BF71-603C85757160 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/0111-1/{1D1721BE-B165-4DF1-BF71-603C85757160}Img100.jpg ISBN:  9780804151313 (electronic bk.) 0804151318 (electronic bk.) Description:  1 online resource (195 pages) Edition:  First edition. Requests:  0 Summary:  In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of drugist John Pemberton. But it was when Roberd Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.   Copy/Holding information No Item Information

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