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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Webb, Amy, 1974- author.
Subjects
Business forecasting.
Strategic planning.
Technological innovations.
Browse Catalog
by author:
Webb, Amy, 1974- author.
by title:
The signals are talk...
MARC Display
The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.
by
Webb, Amy, 1974- author.
New York : PublicAffairs, c2016.
Subjects
Business forecasting.
Strategic planning.
Technological innovations.
ISBN:
9781610396660 (hardcover) :
1610396669 (hardcover)
Description:
viii, 322 pages : illustrations ; 25 cm
Edition:
First edition.
Contents:
Introduction: "Hello, are you lost?" -- The instructions : a futurist's playbook for every organization -- When cars fly : understanding the difference between trend and trendy -- Survive and thrive, or die : how trends affect companies -- Finding the fringe : seek out the unusual suspects -- Signals matter : uncovering hidden patterns -- The "Uber for X" trend : ask the right questions -- Is it really awesome? : know when the timing is right -- If this, then that : a formula for action -- Greetings, robot overlords : pressure-testing your strategy -- Reverse-engineering the future.
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Summary:
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments--especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream--have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?--Adapted from dust jacket.
Copy/Holding information
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Call No.
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Hawaii State Library
Business, Science & Technology
658.40355 We
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Nanakuli Public Library
Adult Nonfiction
658.40355 We
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