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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Hall, Starr.
Subjects
Internet marketing.
Social media -- Economic aspects.
Small business marketing.
Online social networks -- Economic aspects.
Browse Catalog
by author:
Hall, Starr.
by title:
The social wave [ele...
MARC Display
The social wave [electronic resource] : why your small business is wiping out with social media and how to fix it / Starr Hall.
by
Hall, Starr.
[Irvine, CA.] : Entrepreneur Press, c2011.
Subjects
Internet marketing.
Social media -- Economic aspects.
Small business marketing.
Online social networks -- Economic aspects.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=4A43B181-E107-4B7A-9709-ED4EC298EBC9
This title is available online; click here to access
ISBN:
9781613081662 (electronic bk.)
1613081669 (electronic bk.)
Description:
1 online resource (xix, 268 p.) : ill.
Contents:
1. Sailing the social ocean -- 2. Creating waves -- 3. Be the big fish -- 4. Stop paddling upstream, start sailing -- 5. Know the tide -- 6. How to deal with the sharks online -- 7. Jumping on the blogging boat -- 8. The octopus approach for video creation and marketing -- 9. Swimming in a sea of content -- 10. Get off of the island -- 11. How to convert small fish into big fish -- 12. The tidal wave approach -- 13. Anchoring online relationships -- 14. Checking out socialships online -- 15. Online hidden treasures -- 16. Customize your social ship -- 17. Navigating the social ocean -- 18. Make some waves in your industry -- 19. Victories and shipwrecks -- Index.
Requests:
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Summary:
"Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: The latest strategies for 25 of today's hottest industries revealing 5 proven tips for each; Social Site Comparison--a complete review of strengths, weaknesses, and added values; Wave Tips--common social media problems and mistakes and proven fixes; Hidden Treasures--the best online sites and resources you're not using (yet); Case studies illustrating victories and shipwrecks--learn what works and what will sink you"--Provided by publisher.
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