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Item Information   Holdings     Summary     More Content       More by this author     Simmons, Annette, author.     Subjects     Storytelling.     Business communication.     Influence (Psychology)     Communication in management.     Browse Catalog     by author:      Simmons, Annette, author.       by title:      The story factor : i...         MARC Display

The story factor : inspiration, influence and persuasion through the art of storytelling / Annette Simmons. by Simmons, Annette, author. New York : Basic Books, 2019. Subjects Storytelling.   Business communication.   Influence (Psychology)   Communication in management. ISBN:  9781541673496 (paperback) : 1541673492 (paperback) : Description:  xiv, 349 pages ; 21 cm Edition:  Revised edition, Third edition. Requests:  0 Summary:  "In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator."--Page [4] of cover.   Copy/Holding information Location Collection Call No. Status   Aina Haina Public Library Adult Nonfiction 808.543 Si Checked In Add Copy to MyList Hanapepe Public Library Adult Nonfiction 808.543 Si Checked In Add Copy to MyList Hawaii State Library Language, Literature & History 808.543 Si Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 808.543 Si Checked In Add Copy to MyList

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