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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Summary
More Content
More by this author
Vaynerchuk, Gary.
Subjects
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
Browse Catalog
by author:
Vaynerchuk, Gary.
by title:
The thank you econom...
MARC Display
The thank you economy / Gary Vaynerchuk.
by
Vaynerchuk, Gary.
New York : Harper Business, c2011.
Subjects
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
ISBN:
9780061914188 (hbk.) :
0061914185 (hbk.)
9780061914249 (pbk.)
006191424X (pbk.)
Description:
xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Edition:
1st ed.
Contents:
pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
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Summary:
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Copy/Holding information
Location
Collection
Call No.
Status
Due Date
Aiea Public Library
Adult Nonfiction
658.812 Va
Checked In
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Hawaii State Library
Business, Science & Technology
658.812 Va
Lost
04/17/2015
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Hilo Public Library
Adult Nonfiction
658.812 Vaynerchuk
Checked In
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Kaimuki Public Library
Adult Nonfiction
658.812 Va
Checked In
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