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The third screen [electronic resource] : the ultimate guide to mobile marketing / Chuck Martin.

by Martin, Chuck, 1949- author.

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Boston, MA : Nicholas Brealey Publishing, 2015.

Internet marketing.

Mobile commerce.

Internet advertising.

Business enterprises -- Computer networks.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=4B529C0E-14CB-41AC-98D0-C35CCC764AE0 This title is available online; click here to access

Electronic Resource

http://images.contentreserve.com/ImageType-100/1486-1/{4B529C0E-14CB-41AC-98D0-C35CCC764AE0}Img100.jpg

1322446466 (electronic bk.)

9781322446462 (electronic bk.)

9781857889932 (electronic bk.)

1857889932 (electronic bk.)

1 online resource.

Rev. and updated edition.

In this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully. Chuck Martin is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the New York Times business bestseller The Digital Estate. He has appeared on CNN, CNBC, Fox, and ABC-TV News Now."--

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