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The ultimate guide to storytelling in business : a proven, seven-step approach to deliver business-critical messages with impact / Samir Parikh.

by Parikh, Samir, 1970- author.

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Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, Inc., [2024]

Business communication.

Communication in management.

9781394234578 (hardcover) :

1394234570 hardcover

xviii, 218 pages : illustrations ; 24 cm.

InDefining the vision -- Understanding your audience -- Framing the problem -- Constructing a story framework -- Preparing an engaging delivery -- Visualizing data -- Delivering the story.

"How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader. The storytelling methodology described in this book is well-proven. It has been developed based on years of experience building business-critical stories around multi-million-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launches of ground-breaking technical ideas. This book is organized as story in itself. It will take you on a practical journey illustrated by real-world examples and case studies. Be sure to apply the new ideas that you learn quickly. What you apply successfully will become a habit. Mistakes that you make along the way will become useful lessons. Both will become valuable assets for the future"--

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