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Item Information   Holdings     Summary     More Content       More by this author     Cooper, Scott W.     Subjects     Marketing.     Browse Catalog     by author:      Cooper, Scott W.       by title:      Tips and traps for m...         MARC Display

Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper. by Cooper, Scott W. New York : McGraw-Hill, c2008. Subjects Marketing. ISBN:  0071494898 (pbk. : alk. paper) : 9780071494892 (pbk. : alk. paper) : Series:  Tips & traps series. Description:  vii, 213 p. : ill. ; 24 cm. Contents:  Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine. Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Hawaii State Library Business, Science & Technology 658.8 Co Lost 11/01/2008 Add Copy to MyList

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