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Total MMA : inside ultimate fighting / Jonathan Snowden.

by Snowden, Jonathan, 1975-

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Toronto : ECW Press, c2008.

Mixed martial arts.

Mixed martial arts -- United States.

9781550228465 (pbk.) :

408 p., [32] p of plates. : col. ill., ports. ; 25 cm.

The birth of Brazlian jiu-jitsu -- The war of the world -- Fight night -- Hybrid wrestling: Pancrase -- The lion's den -- The tournament -- The great UFC PR battle -- Pride arrives -- Remodeling the UFC -- Frank Shamrock and the Alliance -- Gracie vs. Saku -- Enter the Fertittas -- The UFC survives -- MFS -- Tito vs. the lion's den -- Randy vs. Chuck -- The growth of Pride -- The ultimate fighter -- Post-TUF -- Pride before the fall -- TUF 3 -- Ortiz vs. Liddell -- Bob Sapp -- The return of Captain America -- Rampage -- UFC buys Pride -- The couture controversy -- Upsets -- The battle for Britain -- Looking forward -- Challenges.

The UFC is a juggernaut now, but it's been a rollercoaster ride. Its aggressive, blood-stained marketing brought an unpredictable media outcry. Then in 2005, Spike TV took a chance on MMA, thrusting the UFC into the mainstream.

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