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Item Information       Summary     More Content     More by this author     Weinberg, Gabriel, author, narrator.     Subjects     New business enterprises.     New business enterprises -- Marketing.     Success in business.     Browse Catalog     by author:      Weinberg, Gabriel, author, narrator.       by title:      Traction [electronic...         MARC Display

Traction [electronic resource] : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares. by Weinberg, Gabriel, author, narrator. [Rego Park, NY] : Gildan Audio, 2015. Subjects New business enterprises.   New business enterprises -- Marketing.   Success in business. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=2460960 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-425/1088-1/2460960-Traction.mp3 Electronic Resource http://samples.overdrive.com/?crid=23bec66e-eed7-489a-b40f-6cf459bbe6c8&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1088-1/{23BEC66E-EED7-489A-B40F-6CF459BBE6C8}Img100.jpg ISBN:  9781469063751 electronic audio bk. 1469063751 electronic audio bk. Description:  1 online resource (1 sound file (07 hr., 24 min., 07 sec.)) : digital Requests:  0 Summary:  Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on interviews with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:Find and use offline ads and other channels your competitors probably aren't usingGet targeted media coverage that will help you reach more customersBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updatesImprove your search engine rankings and advertising through online tools and researchWeinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work.   Copy/Holding information No Item Information

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