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  • Maney, Kevin, 1960-
     
     Subjects
     
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  • Technological innovations -- Economic aspects -- History.
     
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  •  Trade-off [electroni...
     
     
     
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    Trade-off [electronic resource] : why some things catch on, and others don't / Kevin Maney.
    by Maney, Kevin, 1960-
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    New York : Broadway Books, 2009.
    Subjects
  • Technological innovations -- Economic aspects -- History.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E57FBCDD-E655-4CED-B44C-95722A6BCF23 This title is available online; click here to access
    ISBN: 
    9780307589460 (electronic bk. : Adobe Digital Editions)
    0307589463 (electronic bk. : Adobe Digital Editions)
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    Summary: 
    Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
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