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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
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More by this author
Patler, Louis.
Subjects
Consumers' preferences.
Marketing.
Consumption (Economics)
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by author:
Patler, Louis.
by title:
Trendsmart : the pow...
MARC Display
Trendsmart : the power of knowing what's coming-- and-- what's here to stay! / Louis Patler.
by
Patler, Louis.
Naperville, Ill. : Sourcebooks, c2003.
Subjects
Consumers' preferences.
Marketing.
Consumption (Economics)
ISBN:
1402201680 :
Description:
xvi, 285 p. ; 24 cm.
Contents:
Introduction : a parable -- The Trendsmart leader. Lasting trends. Visionary myopia. Generalized priorities. Delayed urgencies. Acrobatic structures. Grounded risks. Standard deviations. Proactive luck -- The Trendsmart consumer. Mass customization. Local universals. Instant branding. Selective service. Episodic loyalty -- The Trendsmart employee. Paid volunteers. Fringe deficits. Perpetual innovation. Positive negatives. Temporary careers. Complementary competence. Business casual. Working contradictions.
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