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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Montague, Ty, author.
Subjects
Branding (Marketing)
Customer relations.
Success in business.
Browse Catalog
by author:
Montague, Ty, author.
by title:
True story [electron...
MARC Display
True story [electronic resource] : how to combine story and action to transform your business / Ty Montague.
by
Montague, Ty, author.
[Minneapolis, Minn.] : HighBridge Audio, [2014]
Subjects
Branding (Marketing)
Customer relations.
Success in business.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=8CCB1328-F9E7-471F-97C6-61B5652F3376
This title is available online; click here to access
Electronic Resource
http://excerpts.contentreserve.com/FormatType-25/1294-1/1680032-TrueStory.wma
Electronic Resource
http://excerpts.contentreserve.com/FormatType-425/1294-1/1680032-TrueStory.mp3
Electronic Resource
http://images.contentreserve.com/ImageType-100/1294-1/{8CCB1328-F9E7-471F-97C6-61B5652F3376}Img100.jpg
ISBN:
9781622314591 (electronic audio bk.)
162231459X (electronic audio bk.)
Description:
1 online resource (1 sound file) : digital
Requests:
0
Summary:
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
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