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Ultimate guide to Facebook advertising [electronic resource] : how to access 600 million customers in 10 minutes / Perry Marshall and Thomas Meloche.

by Marshall, Perry S.

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[Irvine, Calif.] : Entrepreneur Press, c2011

Facebook (Electronic resource)

Internet advertising.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=38DF9FEC-9748-458E-BB4E-9932871919F0 This title is available online; click here to access

1613081634 (electronic bk.)

9781613081631 (electronic bk.)

1 online resource (xvii, 268 p.) : ill.

Tired of social marketing? -- Facebook's move to rule the world -- Is Facebook for me? -- A few fundamentals -- Ten minutes to your first ad -- Batten down the hatches -- Selling on the front porch -- Targeting -- That quirky little image is everything -- Nobody ever regretted mastering this $10,000 per hour skill -- The well-paid Facebook anthropologist -- We who are about to die salute you -- CPM biding strategies that get you even more clicks for less money.

Covers critical updates including:. -Targeting by birthday, family status, and more. -Pinpointing who is seeing your ads. -Managing impressions per ad to avoid ad fatigue. -Using Sponsored Story Ads-the newest advertising categoy. -Creating a Facebook businessp and identity. MAKE A FORTUNE WITH FACEBOOK. Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing ga

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