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Item Information       Summary     More Content     More by this author     Marshall, Perry S., author.     Subjects     Marketing.     Internet marketing.     Local mass media.     Browse Catalog     by author:      Marshall, Perry S., author.       by title:      Ultimate guide to lo...         MARC Display

Ultimate guide to local business marketing [electronic resource] / Perry Marshall, Talor Zamir. by Marshall, Perry S., author. [Irvine, California] : Entrepreneur Press, c2016. Subjects Marketing.   Internet marketing.   Local mass media. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E2007355-20C6-4E3A-B1DD-615305675DCC This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=e2007355-20c6-4e3a-b1dd-615305675dcc&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1486-1/{E2007355-20C6-4E3A-B1DD-615305675DCC}Img100.jpg ISBN:  1613083238 (electronic bk.) 9781613083239 (electronic bk.) Description:  1 online resource Requests:  0 Summary:  The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign. --Publisher.   Copy/Holding information No Item Information

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