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Item Information   Holdings     Summary     More Content       More by this author     Marshall, Perry S., author.     Subjects     Marketing.     Internet marketing.     Local mass media.     Browse Catalog     by author:      Marshall, Perry S., author.       by title:      Ultimate guide to lo...         MARC Display

Ultimate guide to local business marketing / Perry Marshall, Talor Zamir. by Marshall, Perry S., author. Irvine, California : Entrepreneur Media, Inc., c2016. Subjects Marketing.   Internet marketing.   Local mass media. ISBN:  9781599185781 (pbk. : alk. paper) : 1599185784 (pbk. : alk. paper) Description:  xii, 220 pages ; 26 cm Requests:  0 Summary:  The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign. --Publisher   Copy/Holding information Location Collection Call No. Copy Status   Hawaii State Library Business, Science & Technology 658.872 Ma   Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 658.872 Marshall   Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 658.872 Ma   Checked In Add Copy to MyList Koloa P/S Library Adult Nonfiction 658.872 Ma pb Checked In Add Copy to MyList Makawao Public Library Adult Nonfiction 658.872 Ma   Checked In Add Copy to MyList

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