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Universal principles of design / William Lidwell, Kritina Holden & Jill Butler.

by Lidwell, William.

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Beverly, Mass. : Rockport, 2010.

Design -- Dictionaries.

9781592535873 (pbk.) :

1592535879 (pbk.)

272 p. : ill. ; 22 cm.

Rev. and updated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20? rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

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