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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Penenberg, Adam L.
Subjects
Viral marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.
Browse Catalog
by author:
Penenberg, Adam L.
by title:
Viral loop : from Fa...
MARC Display
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.
by
Penenberg, Adam L.
New York : Hyperion, c2009.
Subjects
Viral marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.
ISBN:
9781401323493 :
1401323499 :
Description:
ix, 274 p. : ill. ; 25 cm.
Edition:
1st ed.
Contents:
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
Requests:
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Summary:
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.872 Pe
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