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  • Penenberg, Adam L.
     
     Subjects
     
  •  
  • Viral marketing.
     
  •  
  • Online social networks -- Economic aspects.
     
  •  
  • Electronic commerce -- Marketing.
     
  •  
  • Business -- Computer network resources.
     
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  •  Penenberg, Adam L.
     
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  •  Viral loop : from Fa...
     
     
     
     MARC Display
    Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.
    by Penenberg, Adam L.
    View full image
    New York : Hyperion, c2009.
    Subjects
  • Viral marketing.
  •  
  • Online social networks -- Economic aspects.
  •  
  • Electronic commerce -- Marketing.
  •  
  • Business -- Computer network resources.
  • ISBN: 
    9781401323493 :
    1401323499 :
    Description: 
    ix, 274 p. : ill. ; 25 cm.
    Edition: 
    1st ed.
    Contents: 
    An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
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    Summary: 
    From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.872 PeChecked InAdd Copy to MyList


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