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Item Information   Holdings     Summary     More Content       More by this author     Penenberg, Adam L.     Subjects     Viral marketing.     Online social networks -- Economic aspects.     Electronic commerce -- Marketing.     Business -- Computer network resources.     Browse Catalog     by author:      Penenberg, Adam L.       by title:      Viral loop : from Fa...         MARC Display

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg. by Penenberg, Adam L. New York : Hyperion, c2009. Subjects Viral marketing.   Online social networks -- Economic aspects.   Electronic commerce -- Marketing.   Business -- Computer network resources. ISBN:  9781401323493 : 1401323499 : Description:  ix, 274 p. : ill. ; 25 cm. Edition:  1st ed. Contents:  An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit. Requests:  0 Summary:  From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Pe Checked In Add Copy to MyList

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