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Item Information       Summary     More Content     More by this author     Webb, Nicholas J., 1958- author.     Subjects     Customer services.     Customer relations.     Browse Catalog     by author:      Webb, Nicholas J., 1958- author.       by title:      What customers crave...         MARC Display

What customers crave [electronic resource] : how to create relevant and memorable experiences at every touchpoint / Nicholas Webb. by Webb, Nicholas J., 1958- author. New York, NY : AMACOM, [2017] Subjects Customer services.   Customer relations. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=F811F349-66A0-48E6-AC4C-516ECAE3AC41 This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=f811f349-66a0-48e6-ac4c-516ecae3ac41&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0409-1/{F811F349-66A0-48E6-AC4C-516ECAE3AC41}Img100.jpg ISBN:  9780814437827 (electronic bk.) 0814437826 (electronic bk.) 9780814437810 0814437818 Description:  1 online resource. Contents:  Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave. Requests:  0   Copy/Holding information No Item Information

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