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What makes your brain happy and why you should do the opposite [electronic resource] / David DiSalvo.

by DiSalvo, David, 1970-

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Rego Park : Gildan Media Corp., 2012.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=9DFE4CAA-9D89-4352-8FCA-A0C6A7899EC4 This title is available online; click here to access

Electronic Resource

http://excerpts.contentreserve.com/FormatType-25/1088-1/985420-WhatMakesYourBrainHappyAndWhyYou.wma

Electronic Resource

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9781469001241 (sound recording : OverDrive Audio Book)

1469001241 (sound recording : OverDrive Audio Book)

Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics--as well as interviews with many of the top thinkers in psychology and neuroscience today.

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