HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information       Summary     More Content     More by this author     Van Belleghem, Steven.     Subjects     Customer relations.     Business communication.     Electronic commerce.     Browse Catalog     by author:      Van Belleghem, Steven.       by title:      When digital becomes...         MARC Display

When digital becomes human [electronic resource] : the transformation of customer relationships / Steven Van Belleghem. by Van Belleghem, Steven. Philadelphia, PA : Kogan Page, 2015. Subjects Customer relations.   Business communication.   Electronic commerce. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=228F2886-7779-4237-AC59-6D6408920B64 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/1192-1/{228F2886-7779-4237-AC59-6D6408920B64}Img100.jpg ISBN:  9780749473242 (electronic bk.) 074947324X (electronic bk.) Description:  1 online resource. Edition:  1st Edition. Requests:  0 Summary:  "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing.Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty"--   Copy/Holding information No Item Information

Horizon Information Portal 3.25_9884

© 2001-2013 SirsiDynix All rights reserved.