HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
Frankel, Alex.
Subjects
Brand name products -- Case studies
Business names -- Case studies.
Signs and signboards.
Marketing.
Creative ability in business.
Browse Catalog
by author:
Frankel, Alex.
by title:
Wordcraft : the art ...
MARC Display
Wordcraft : the art of turning little words into big business / by Alex Frankel.
by
Frankel, Alex.
New York : Crown Publishers, c2004.
Subjects
Brand name products -- Case studies
Business names -- Case studies.
Signs and signboards.
Marketing.
Creative ability in business.
ISBN:
1400051045 (hardcover) :
Description:
xii, 241 p. ; 22 cm.
Edition:
1st ed.
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
Requests:
0
Copy/Holding information
Location
Collection
Call No.
Status
Kapolei Public Library
Adult Nonfiction
658.827 Fr
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.