Horizon Information Portal

HSPLS site

eBooks/Audiobooks

Reading Program

Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.

by Rogers, Todd (College teacher), author.

View full image

[New York, New York] : Dutton, [2023]

Authorship -- Handbooks, manuals, etc.

Communication -- Handbooks, manuals, etc.

9780593187487 (hardcover) :

0593187482 (hardcover)

viii, 242 pages : illustrations ; 24 cm

Part one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: make reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist.

"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--Provided by publisher.

Copy/Holding information

Location	Collection	Call No.	Status	Due Date
Hawaii Kai Public Library	Adult New Books	808.02 Ro	Checked In		Add Copy to MyList
Hawaii State Library	Language, Literature & History	808.02 Ro	Checked In		Add Copy to MyList
Kalihi-Palama Public Library	Adult Nonfiction	808.02 Ro	Checked out	06/08/2024	Add Copy to MyList
Kapolei Public Library	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList
Liliha Public Library	Acquisitions --- On Order		in Processing		Add Copy to MyList
Mililani Public Library	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList
North Kohala Public Library	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList
Pearl City Public Library	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList
Waianae Public Library	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList
Waimea Public Library (Kauai)	Adult Nonfiction	808.02 Ro	Checked In		Add Copy to MyList

Horizon Information Portal 3.0

Powered by Dynix

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal