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Item Information       Summary     More Content     More by this author     Vanderbilt, Tom.     Subjects     Choice (Psychology)     Consumers' preferences.     Aesthetics -- Psychological aspects.     Browse Catalog     by author:      Vanderbilt, Tom.       by title:      You may also like [e...         MARC Display

You may also like [electronic resource] : taste in an age of endless choice / Tom Vanderbilt. by Vanderbilt, Tom. New York : Random House Audio, 2016. Subjects Choice (Psychology)   Consumers' preferences.   Aesthetics -- Psychological aspects. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=2355898 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-425/1191-1/2355898-YouMayAlsoLike.mp3 Electronic Resource http://samples.overdrive.com/?crid=3442fdfb-a481-4ea8-b484-508eb8cea7a2&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1191-1/{3442FDFB-A481-4EA8-B484-508EB8CEA7A2}Img100.jpg ISBN:  9780399567674 electronic audio bk. 0399567674 electronic audio bk. Description:  1 online resource (1 sound file (9 hr., 5 min., 36 sec.)) : digital. Edition:  Unabridged. Requests:  0 Summary:  From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. With both blue and red versions of its striking cover, You May Also Like starts a conversation about taste at very first glance: which color do you prefer? Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing, and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the dynamics of the pop charts and our playlists, to our nonstop procession of "thumbs" and "likes" and "stars," to our insecurity before unfamiliar works of art, the book explores how we form our preferences--and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies such as Netflix, Spotify, and Yelp depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.From the Hardcover edition.   Copy/Holding information No Item Information

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