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Item Information       Summary     More Content     More by this author     Zweig, Jason.     Subjects     Investments -- Psychological aspects.     Finance -- Decision making.     Neuroeconomics.     Browse Catalog     by author:      Zweig, Jason.       by title:      Your money and your ...         MARC Display

Your money and your brain [electronic resource] : how the new science of neuroeconomics can help make you rich / Jason Zweig. by Zweig, Jason. New York : Simon & Schuster Paperbacks, 2008. Subjects Investments -- Psychological aspects.   Finance -- Decision making.   Neuroeconomics. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=4A0041FD-E0DE-4192-B7D7-9FBF0F574D32 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-410/0439-1/4A0/041/FD/YourMoneyandYourBrainHowtheNewScience9781416539797.epub Electronic Resource https://samples.overdrive.com/?crid=4A0041FD-E0DE-4192-B7D7-9FBF0F574D32&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0439-1/{4A0041FD-E0DE-4192-B7D7-9FBF0F574D32}Img100.jpg ISBN:  9781416539797 (electronic bk.) 1416539794 (electronic bk.) 0743276698 9780743276696 Description:  1 online resource (340 pages, 8 unnumbered pages of plates) : color illustrations Edition:  First Simon & Schuster trade pbk edition. Contents:  Neuroeconomics -- "Thinking" vs. "feeling" -- Greed -- Prediction -- Confidence -- Risk -- Fear -- Surprise -- Regret -- Happiness. Requests:  0 Summary:  What happens inside our brains when we think about money' Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid'" will benefit from reading this book.   Copy/Holding information No Item Information

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