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  • Hopkins, Tom.
     
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  • Selling.
     
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  • Persuasion (Psychology)
     
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  •  When buyers say no [...
     
     
     
     MARC Display
    When buyers say no [electronic resource] : essential strategies for keeping a sale moving forward / Tom Hopkins and Ben Katt.
    by Hopkins, Tom.
    View full image
    New York : Business Plus, 2014.
    Subjects
  • Selling.
  •  
  • Persuasion (Psychology)
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=4E04F3B8-146F-4F9C-BA5D-C28A718FCBEA This title is available online; click here to access
    Electronic Resourcehttp://images.contentreserve.com/ImageType-100/0017-1/{4E04F3B8-146F-4F9C-BA5D-C28A718FCBEA}Img100.jpg
    ISBN: 
    9781455579259 (electronic bk.)
    1455579254 (electronic bk.)
    Description: 
    1 online resource (xiii, 304 pages) : illustrations.
    Edition: 
    First edition.
    Contents: 
    The buyer says no. The buyer said no ; What no really means ; Lost in the sale -- The circle of persuasion. The circle of persuasion ; Did the buyer's no start with you? ; Did you establish and maintain sufficient rapport? ; Identifying needs ; Discovery questions ; Lowering the buyer's resistance during your presentation ; Asking closing questions -- When buyers say no. Re-establishing rapport ; Identifying questions ; Presenting answers ; The key moment of asking for the sale ; Preparing for negotiation requests ; How to negotiate with buyers -- The buyer said yes. When buyers say yes! ; Earning the right to even more yeses -- Circle of persuasion checklist.
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    Summary: 
    Offers strategies and avenues for selling to reluctant buyers, including the "Circle of Persuasion," an approach designed to improve buyer-seller relationships and close more deals.
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