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Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information   Holdings     Summary     More Content       More by this author     Barber, Peggy.     Subjects     Libraries -- Marketing.     Libraries -- Public relations.     Libraries -- United States -- Marketing -- Case studies.     Browse Catalog     by author:      Barber, Peggy.       by title:      Building a buzz : li...         MARC Display

Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. by Barber, Peggy. Chicago, Ill. : American Library Association, 2010. Subjects Libraries -- Marketing.   Libraries -- Public relations.   Libraries -- United States -- Marketing -- Case studies. ISBN:  9780838910115 (pbk.) : 0838910114 (pbk.) : Description:  xii, 95 p. : ill. ; 28 cm. Contents:  Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Language, Literature & History 021.7 Ba Checked In Add Copy to MyList

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