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Item Information   Holdings     Summary     More Content       More by this author     Sullivan, Luke, author.     Subjects     Advertising copy.     Browse Catalog     by author:      Sullivan, Luke, author.       by title:      Hey, Whipple, squeez...         MARC Display

Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan, Edward Boches. by Sullivan, Luke, author. Hoboken, New Jersey : John Wiley & Sons, Inc., c2016. Subjects Advertising copy. ISBN:  9781119164005 (paperback) : 1119164001 (paperback) Description:  ix, 438 pages : illustrations ; 23 cm Edition:  Fifth edition. Requests:  0 Summary:  "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer."--Provided by publisher.   Copy/Holding information Location Collection Call No. Copy Status   Hawaii State Library Business, Science & Technology 659.132 Su   Checked In Add Copy to MyList Waikiki-Kapahulu Public Library Adult Nonfiction 659.132 Su PAP Checked In Add Copy to MyList

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