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HAWAII STATE PUBLIC LIBRARY SYSTEM
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LaSalle, Diana, 1949-
Subjects
Product management.
Industrial design.
Consumer behavior.
Browse Catalog
by author:
LaSalle, Diana, 1949-
by title:
Priceless : turning ...
MARC Display
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.
by
LaSalle, Diana, 1949-
Boston, Mass. : Harvard Business School Press, c2003.
Subjects
Product management.
Industrial design.
Consumer behavior.
ISBN:
157851746X (alk. paper)
Description:
xvii, 182 p. ; 25 cm.
Contents:
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
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Call No.
Status
Ewa Beach P/S Library
Adult Nonfiction
658.5752 La
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Horizon Information Portal 3.25_9884
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