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Followed : the content creator's guide to being seen, facing judgment, and building an authentic personal brand / Amanda Bucci.

by Bucci, Amanda, author.

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Dallas, TX : BenBella Books, Inc., [2023]

Online identities.

Branding (Marketing)

Authenticity (Philosophy) in mass media.

9781637742532 (paperback) :

1637742533 (paperback)

xvii, 268 pages : illustrations ; 23 cm

Preparing to Be a Content Creator -- Embodying Your Inner Content Creator -- Are You Who They Think You Are? -- Keeping up with the Influencers -- Rewrite Your Social Media Narrative -- Protecting Yourself from Dark Side of Social Media -- Claiming Your Social Media Shadow -- Trolls, Haters, and Critics-Oh My! -- Designing a Brand That Grows in the Direction of Your Authenticity -- Unapologetically Monetizing Your Platform -- The 9 Stages of Personal Branding -- Niching Down Into Yourself -- Pivoting Powerfully -- Let Your Journey Unfold.

"Here's the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world"--Provided by publisher.

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