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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Burgess, Cheryl, author.
Subjects
Internet marketing.
Social media -- Marketing.
Branding (Marketing)
Browse Catalog
by author:
Burgess, Cheryl, author.
by title:
The new marketing : ...
MARC Display
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; foreword by Jonah Berger.
by
Burgess, Cheryl, author.
Los Angeles : Sage, 2020.
Subjects
Internet marketing.
Social media -- Marketing.
Branding (Marketing)
ISBN:
9781526490117 (hardcover)
1526490102 (hardcover)
9781526490100 (paperback) :
1526490110 (paperback)
Description:
xvi, 268 pages : illustrations (some color), charts (chiefly color) ; 25 cm
Contents:
Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Designing experiences to wow customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think.
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Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.872 Bu
Checked In
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Kapolei Public Library
Adult Nonfiction
658.872 Bu
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Horizon Information Portal 3.25_9884
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