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Item Information   Holdings     Summary     More Content       More by this author     Chanoff, Matt     Subjects     Branding (Marketing)     New products     Browse Catalog     by author:      Chanoff, Matt       by title:      The Heart of Innovat...         MARC Display

The Heart of Innovation: A Field Guide for Navigating to Authentic Demand Paperback by Chanoff, Matt Berrett-Koehler Publishers 11/07/2023 Subjects Branding (Marketing)   New products ISBN:  9781523005703 Requests:  0 Summary:  "Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--   Copy/Holding information Location Collection Status   Kealakekua Public Library Acquisitions --- On Order in Processing Add Copy to MyList

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