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  • Croatto, Pete, author.
     
     Subjects
     
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  • National Basketball Association -- History.
     
  •  
  • Basketball -- United States -- History.
     
  •  
  • Basketball players -- United States.
     
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  •  Croatto, Pete, author.
     
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  •  From hang time to pr...
     
     
     
     MARC Display
    From hang time to prime time : business, entertainment, and the birth of the modern-day NBA / Pete Croatto.
    by Croatto, Pete, author.
    View full image
    New York : Atria Books, 2020.
    Subjects
  • National Basketball Association -- History.
  •  
  • Basketball -- United States -- History.
  •  
  • Basketball players -- United States.
  • ISBN: 
    9781982103958 (hardcover) :
    1982103957 (hardcover)
    Description: 
    xii, 370 pages, 16 unnumbered pages of plates : illustrations (some color) ; 23 cm
    Edition: 
    First Atria Books hardcover edition.
    Requests: 
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    Summary: 
    Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Hawaii State LibraryArt, Music & Recreation796.32364 CrChecked InAdd Copy to MyList
    Kalihi-Palama Public LibraryAdult Nonfiction796.32364 CrChecked InAdd Copy to MyList


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