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Century of the self [digital videodisc] / written and produced by Adam Curtis.

[S.l.] : BN Pub. [distributor, 2006].

Freud, Sigmund, 1856-1939.

Bernays, Edward L., 1891-1995.

Dichter, Ernest, 1907-

Economics -- Psychological aspects.

Motivation research (Marketing)

2 videodiscs (236 min.) : sd., col. with b&w sequences ; 4 3/4 in.

Part 1. The Happiness machines. Explores the emotional connection to consumerism and the psychological motivation of desires over needs through the historical context of the early 20th century; the use of propaganda and the promotion of Freudian ideologies. The work of Edward L. Bernays, public relations specialist and nephew of Freud, is discussed -- Part 2. The Engineering of consent. Post-WWII growth of psychoanalysis in America. Comments on the work of Ernest Dichter -- Part 3. There is a policeman inside all our heads, he must be destroyed. 1960's questioning of Freudian principles, liberation of feelings vs. suppressing primitive animal instincts -- Part 4. Eight people sipping wine in Kettering : "Satisfaction of individual feelings and desire is our highest priority." How politicians in Britain and America create, control and respond to this idea.

Four programs describing the psycho/social issues affecting 20th century consumerism against the backdrop of the development of Freudian psychology.

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