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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Dempster, Craig, author.
Subjects
Internet marketing.
Internet advertising.
Relationship marketing.
Social media -- Marketing.
Customer relations.
Browse Catalog
by author:
Dempster, Craig, author.
by title:
The rise of the plat...
MARC Display
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster, John Lee.
by
Dempster, Craig, author.
Hoboken, New Jersey : Wiley, c2015.
Subjects
Internet marketing.
Internet advertising.
Relationship marketing.
Social media -- Marketing.
Customer relations.
ISBN:
9781119059721 (hardcover)
1119059720 (hardcover)
Description:
xii, 228 pages : illustrations ; 24 cm
Contents:
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
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Kihei Public Library
Adult Nonfiction
658.872 De
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