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Item Information       Summary     More Content     More by this author     Dushinski, Kim, 1966-     Subjects     Telemarketing.     Cell phones.     Browse Catalog     by author:      Dushinski, Kim, 1966-       by title:      The mobile marketing...         MARC Display

The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski ; foreword by Laura Marriott. by Dushinski, Kim, 1966- Medford, N.J. : CyberAge Books/Information Today, c2009. Subjects Telemarketing.   Cell phones. ISBN:  9780910965828 (pbk.) : 091096582X (pbk.) : Description:  xxix, 218 p. : ill. ; 23 cm. Contents:  The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile. Requests:  0   Copy/Holding information No Item Information

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