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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Edery, David, 1976-
Subjects
Management games.
Video games industry.
Target marketing.
Browse Catalog
by author:
Edery, David, 1976-
by title:
Changing the game : ...
MARC Display
Changing the game : how video games are transforming the future of business / David Edery and Ethan Mollick.
by
Edery, David, 1976-
Upper Saddle River, N.J. : FT Press, c2009.
Subjects
Management games.
Video games industry.
Target marketing.
ISBN:
9780132357814 (alk. paper) :
013235781X (alk. paper)
Description:
xv, 218 p. : ill. ; 24 cm.
Contents:
Pt. I: Introduction. An introduction to games, and why they matter -- Pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality -- Pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting -- Pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments.
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Collection
Call No.
Status
Due Date
Hawaii State Library
Business, Science & Technology
658.40353 Ed
Lost
07/16/2014
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